This content was written for Vancouver Coffee Snob by a partner contributor.
Tips for Starting a Coffee Roasting Business
Have you ever wondered what it takes to build and run your very own roasting business? Check out our tips for starting a coffee roasting business.
Now more than ever, everyday folks can get in on the coffee business. Small batch, premium, and exclusive brands are all the rage, meaning that almost any hobbyist has a chance to turn pro if their products are up to snuff. Starting any business takes effort and know-how, and these tips for starting a coffee roasting business will help point beginners in the right direction.
Take Research Seriously
Many people are simply unaware of how many moving parts go into a cup of coffee. If you are serious about making quality roasts, you’ll have to commit to learning quite a bit. The types of beans, the temperature you roast them at, and the length of time you roast them are all crucial details. There is also the matter of the roasters themselves, which may drastically alter the roasting process.
Figure out how to make a few different traditional roasts before experimenting too much. Customers will always check your product’s quality against familiar favourites. Once you have them hooked, look for ways to entice them toward your other offerings—such as sample packs and custom recommendations.
Package With Care
One of the best tips for starting a coffee roasting business is to investigate packaging options carefully. There’s more to roasting coffee than just toasting beans and pouring them in a bag. Everything matters, down to the last detail. The packaging is, of course, very crucial to coffee. The archenemy of this delicious beverage is oxidation, which is why many brands are fighting it with innovation.
To prevent coffee from going bitter and stale, a company must package the product immediately in a sturdy airtight bag. Most companies use a type of block bag with a degassing valve to prevent air from entering while letting the gasses that roasted coffee generates gradually escape. Besides choosing the right block bottom bag, the package will also need branding that expresses your roast’s uniqueness.
Share Your Craft
Though it’s technically a simple food service, coffee is one food item whose production is borderline artistic. Many people take coffee and its crafting very seriously. Some of them may even be your customers! For those who know the ins and outs of what makes a quality cup, you will need to impress with enthusiasm. Coffee is an industry that requires loving care, and an informed customer will see right through a fake barista act. Engage with customers through your love of coffee, and treat them to taste tests of your best blends.
For the less-informed customer who still thinks every cup of coffee is the same, impress them with the difference. As we all know, coffee is complex, and many elements go into one cup versus another. Someone who typically drinks a common variety might be stunned by the chocolatey depth of a quality dark roast or the fruity highlights of a medium or blonde cup. Reach out to your customers through your coffee, and they will keep coming back.